COLD IS GOLD × JOSEPH GILES
OPERATIONAL BRIEF · JULY 2026

A predictable flow
of new interior designers and architects.

This document lays out an operational plan to get Joseph Giles specified by high-end interior designers and architects through cold email outreach — reading time ~ 6 minutes.

Read first

What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.

The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.

The aim of this document is to let you picture concretely what a campaign could produce.

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01 / YOUR BUSINESS

We understand your DNA.

Joseph Giles is a British designer-manufacturer of luxury architectural ironmongery, founded in 1998 and based in West Sussex. A family business — John Harwood (founder), Giles Harwood (Managing Director) and Joseph Harwood (CEO) — it has grown into one of the finest names in high-end hardware, with solid-brass door, cabinet and window fittings designed and hand-finished in Britain and specified on super-prime residential projects in over 50 countries. The proposition is a holistic range built from a single material, with matching finishes across hundreds of pieces and a bespoke-commission service for the world’s most exacting private homes and their ultra-high-net-worth owners.

1998
Founded in West Sussex
family-run designer-manufacturer, now a market-leader in high-end architectural hardware
50+
countries with Joseph Giles projects
super-prime residences and yachts specified worldwide, from London to LA and the Gulf
100%
solid brass, made in Britain
one material, matching finishes across hundreds of pieces, hand-finished by their own artisans
3
showrooms and teams
London, Los Angeles and New York, covering the UK and US markets directly

What sets you apart

Joseph Giles is not a catalogue reseller. Every piece is designed and engineered in-house and hand-finished in solid brass — from lever handles and door pulls to cabinet hardware, window fittings and switch plates — with matching finishes across the whole range so a project reads as one coherent scheme. The detail runs deep: a patent-pending sprung-rose mechanism keeps a handle from ever protruding more than 6mm from the door. And when a scheme needs something that does not exist yet, the bespoke-commission service designs and makes it. That combination of a single-material range, in-house craft and true bespoke is what puts them on the specification for the world’s most demanding private residences.

What we will push on your behalf

Joseph Giles’ solid-brass, made-in-Britain hardware and bespoke commissions, pitched to the people who specify it: high-end interior designers and architects. The cold email opens a single conversation at the specification stage, where one decision can put Joseph Giles hardware across an entire super-prime project. The angle lands on a conviction every luxury designer shares — a high-end interior should feel as good as it looks, and the hardware is the part the client touches every day. We reach the studios you have not worked yet, on projects where heirloom brass is the expected level of finish.

02 / YOUR MARKET

A market identified and qualified.

We start from the universe of high-end interior design and architecture practices across the French-language markets a cold campaign can reach effectively: France, French-speaking Switzerland (Romandie — Geneva, Vaud, Valais, Neuchâtel) and Monaco. Cold email only performs in the prospect’s native language, so this is a French-language campaign; German- and Italian-speaking Switzerland, and the non-French EU markets, would each need their own local-language campaigns. We screen hard for premium: if a studio’s own site and published work do not read as high-end, it comes off the list. Company size is not a filter — a sole super-prime designer is as valuable as a fifty-person practice. The resulting working universe is around 3,650 premium specifier firms, France carrying the bulk and Monaco adding density more than volume.

~3,650
premium specifier firms identified
high-end interior design and architecture practices across France, Romandie (French-speaking Switzerland) and Monaco, after the premium/high-end quality filter
~1,825
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~30
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~6
potential new clients
over 12 months (B2B average closing rate: 20%) — market headroom on a super-prime, cost-insensitive ticket, not a delivery cap

How we build this database

We cross-reference the AD100 France and ELLE Decoration / EDIDA lists, the design press (AD France, Ideat, Connaissance des Arts, Milk Decoration, and Espaces Contemporains for Switzerland), the Ordre des Architectes and CFAI registers, award lists and gallery/press features, Houzz and studio portfolios, and LinkedIn to identify studios that match your criteria. Every contact is then verified and enriched by AI: a premium/high-end screen on the studio’s own site and published work, a named decision-maker check, business email validation, and a last-12-month project and press scrape. Impossible to do by hand across thousands of firms in three markets — this is what makes qualification possible at scale.

Why 50% are contactable

Founders and principals of luxury design studios are rarely listed in public databases with a direct business email. This 50% ratio is deliberately conservative for the segment — high-end studios typically yield 40% to 60% verified decision-maker emails through Sales Navigator, Apollo, Hunter and our enrichment stack — so you get realistic projections rather than optimistic ones.

This sizing covers France, Romandie and Monaco — the French-language markets reachable now. It is deliberately extensible: adding other French-language territories (Belgium-Wallonia, Luxembourg, Québec) or, with their own local-language campaigns, further countries would widen the universe. Two things to keep in mind: the premium filter is applied on each studio’s own published work, and the ~6 figure is market headroom on a super-prime, cost-insensitive ticket, not a promise — the real value is surfacing the studios you have never worked.
03 / PROSPECT SAMPLE

10 companies identified by our AI.

Before launching at full scale, we always start with a sample of 10 real prospects, picked across the three markets (France, Romandie and Monaco) to show the approach works everywhere the campaign runs. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the studio fits Joseph Giles. The same method will then be applied to your full database of ~1,825 contactable decision-makers.

For each prospect, our AI identifies a concrete signal: a recently published project, an award or ranking, a senior move, the hardware they specified on a job. That signal justifies why to reach out now and provides the foundation for personalising the email.

This sample spans five French studios (Paris, Saint-Tropez, Lyon), three in French-speaking Switzerland (Geneva, Vaud) and two in Monaco — a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.

01

Pierre Yovanovitch

Pierre Yovanovitch · Founder & Creative Director
Paris interior architecture studio, the summit of French super-prime residential. Noble materials, heavy bespoke, private homes worldwide.
SIGNAL DETECTED

April 2025: named Interior Designer of the Year at the EDIDA 2025 (ELLE Decoration International Design Awards) during Milan Design Week; acquired French maker Argentat / ECART International in 2024.

WHY THIS PROSPECT FOR JOSEPH GILES

The summit of French super-prime residential, built on bespoke and noble materials (marble, stone, metals). A textbook specifier of hand-finished solid-brass hardware and one-off commissions.

02

Fabrizio Casiraghi

Fabrizio Casiraghi · Founder
Paris studio (est. 2015). Collectors’ apartments and international private residences (New York, Miami, Hong Kong), rich classical-contemporary detailing.
SIGNAL DETECTED

Entered Architectural Digest’s AD100 2025; won a 2025 Wallpaper* Design Award (Best Social Hub, for the Wilde Club in Milan).

WHY THIS PROSPECT FOR JOSEPH GILES

Detail-rich private residences for collectors, in a classical-contemporary language where decorative solid-brass hardware belongs.

03

Gilles & Boissier

Dorothée Boissier · Co-founder & Creative Director
Paris studio (Patrick Gilles & Dorothée Boissier). Ultra-luxury hôtels particuliers and private residences; heavy work in metals and bespoke joinery.
SIGNAL DETECTED

Featured in IFDM’s “Paris interior style makers” (26 August 2025); Moncler Fifth Avenue flagship in New York (their largest to date) and Mandarin Oriental Rome due 2026.

WHY THIS PROSPECT FOR JOSEPH GILES

Hôtels particuliers and ultra-luxe residences with a signature worked-metal, bespoke-cabinetry aesthetic — a natural specifier of solid-brass hardware.

04

Vielliard & Francheteau Architectures

Thomas Vielliard & Jacques Francheteau · Founding architects
Côte d’Azur architecture practice (est. 2018). Super-prime villas from Saint-Tropez to Cannes.
SIGNAL DETECTED

Began construction in 2025 of an exceptional contemporary villa at Cap Nègre (Le Lavandou), in the gulf of Saint-Tropez; winners of the Académie des Beaux-Arts’ Prix Françoise Abella.

WHY THIS PROSPECT FOR JOSEPH GILES

Full-service super-prime villas on the Riviera, delivered down to furniture and high-end materials — a UHNW clientele ideal for Joseph Giles, and welcome geographic spread beyond Paris.

05

Claude Cartier Studio

Fabien Louvier · Artistic Director
Lyon’s reference decoration house (40 years), high-end private clientele. New artistic direction under Fabien Louvier.
SIGNAL DETECTED

July 2025: founder Claude Cartier handed the studio to Fabien Louvier, opening “Acte II”, with a fully renovated 230m² showroom on rue Auguste Comte.

WHY THIS PROSPECT FOR JOSEPH GILES

A new decision-maker asserting his own style and looking for signature suppliers — an ideal moment to introduce a premium British hardware brand. Adds Lyon to the map.

06

Dôme Project Interiors

Cécile Demole · Founder
Geneva high-end interior architecture studio (est. 2005). Private residences, chalets and yachts, international projects including the UK.
SIGNAL DETECTED

Governance transition (around late 2025): founder Cécile Demole brought in new managing partners while remaining founder of the studio.

WHY THIS PROSPECT FOR JOSEPH GILES

An ultra-luxe residential studio (chalets, yachts) already working with the UK — a classic specifier of bespoke solid-brass hardware.

07

Scilla AD

Priscilla Kerdelhue · Founder
Geneva-area high-end studio (est. 2023), Priscilla Kerdelhue. Prestige residences, lakeside Léman villas, luxury hospitality.
SIGNAL DETECTED

Opened its Scilla AD showroom in a listed building in Bellevue (Geneva) and expanded with a second office in Saint-Tropez (2024–25).

WHY THIS PROSPECT FOR JOSEPH GILES

A fast-growing studio still building its roster of signature brands — the ideal moment to be referenced as its luxury British hardware supplier.

08

Jorge Cañete – Interior Design Philosophy

Jorge Cañete · Owner & Interior Designer
Vaud studio (also a contemporary-art gallery), award-winning designer Jorge Cañete. Very high-end private residential.
SIGNAL DETECTED

“Speculum Stellæ” scenographic installation at La Galerie Philosophique in Grandson (Vaud), running April–August 2026 and covered by RTS.

WHY THIS PROSPECT FOR JOSEPH GILES

An award-winning Swiss-Romande designer working noble materials on very high-end private homes — a single, reachable decision-maker and credible specifier of art-grade brass hardware.

09

Humbert & Poyet

Emil Humbert & Christophe Poyet · Co-founders
Monaco interior architecture & design studio (est. 2007, offices Monaco + Paris). AD100 since 2017; super-prime residential.
SIGNAL DETECTED

AD100 France 2026 selection (January–February 2026); US debut with a full-floor apartment on the 69th floor of 53 West 53 (Jean Nouvel) in New York (2025).

WHY THIS PROSPECT FOR JOSEPH GILES

An AD100 studio on super-prime residential with a signature brass-and-noble-metals language and bespoke detailing — the exact core target for solid-brass hardware and bespoke commissions.

10

Studio Quentin

Quentin Chiai · Founder
Monaco high-end interior architecture studio (also active on the Riviera, Paris and Switzerland), with the Iconic Design showroom. Founder Quentin Chiai.
SIGNAL DETECTED

Launched the Iconic Design showroom on rue Grimaldi, Monaco, with a dedicated Monaco Life interview (February 2024).

WHY THIS PROSPECT FOR JOSEPH GILES

A hands-on founder who specifies materials and finishes, running a physical Monaco showroom — and, unlike the harder-to-reach trophy studios, directly reachable by cold email.

04 / AI PERSONALISATION

Emails that look written by hand.

The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a founder or design principal opens an email and reads a line that names a project they just published, an award they just won, or the very hardware they specified on a recent job, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of high-end studios, then weaves them into the opening line of each email so every message reads as if a human spent two minutes on the recipient’s work. No flattery, no horoscope copy, no generic openings, just a precise, verifiable fact in the designer’s own vocabulary, tied directly to Joseph Giles’ hardware.

The principle: when a design principal reads the email, they should think “this person looked at my work”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in specifier vocabulary — specification, finishes, joinery, brassware, bespoke, super-prime.

Here are the 3 types of signals we would use to personalise every email, stacked from most-findable to most-personal. Because the campaign runs to French, Swiss and Monégasque studios, cold email only performs in the prospect’s own language — so the example lines below are shown in French, exactly as they would be sent. The raw data stays in English so your team can read what the AI found.

01

A recently completed or published residential project

What we look for The studio’s most recent published or completed residential project in the last 6 to 18 months: a new home tour, a portfolio addition, an Instagram reveal, a press feature. The richer the detail (location, materials, joinery), the more precise the opening line.
Where we find it Studio website & Instagram · AD France · Ideat · Connaissance des Arts · Espaces Contemporains · Houzz
Findable on 90% of prospects
Raw data

Vielliard & Francheteau began construction in 2025 of an exceptional contemporary villa at Cap Nègre (Le Lavandou), in the gulf of Saint-Tropez.

AI personalisation →

« J’ai vu que le chantier de la villa du Cap Nègre a démarré cette année, c’est exactement le type de construction neuve où notre quincaillerie en laiton massif prend tout son sens. »

02

A recent award, ranking or editorial recognition

What we look for A named award, ranking or feature in the last 12 months: an AD100 France entry, an EDIDA or Wallpaper* award, a magazine cover or feature, a monograph, a jury or speaker role at a design event.
Where we find it AD100 France · EDIDA / ELLE Decoration · Wallpaper* Design Awards · AD France · Ideat · LinkedIn
Findable on 65% of prospects
Raw data

Pierre Yovanovitch was named Interior Designer of the Year at the EDIDA 2025 (ELLE Decoration International Design Awards) during Milan Design Week.

AI personalisation →

« J’ai vu votre titre de Designer of the Year aux EDIDA en avril, sur vos résidences le soin porté aux matières va jusqu’à la quincaillerie, c’est ce qui m’a donné envie de vous écrire. »

03

The hardware and finishes specified on a recent project

What we look for The materials and hardware a studio actually specified on a recent job: the metals palette, the finishes, and in particular any hardware brand credited in a project’s supplier list. This is the sharpest signal because it opens a direct upgrade-and-bespoke conversation.
Where we find it Project pages & portfolios · press “get the look” features · supplier credits · studio case studies
Findable on 55% of prospects
Raw data

Across recent projects (including the 26 Carré Or tower in Monaco), Humbert & Poyet work brass and noble metals as a signature, with hardware and details drawn bespoke.

AI personalisation →

« Le travail du laiton sur vos projets monégasques est une vraie signature, on fabrique exactement ce type de pièces en laiton massif, avec du sur-mesure quand le dessin n’existe pas encore. »

05 / CAMPAIGN EXAMPLES

Real campaigns we have run.

These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.

Campagne 01 / 13

Matériel EMS × coachs & studios sportifs

Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IA Bio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
Campagne 02 / 13

Agence OVB × prospection Instagram automatisée

Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IA Un post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Campagne 03 / 13 · EN

Hardware décoratif haut de gamme × architectes d'intérieur

Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IA Un projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
Campagne 04 / 13

Caviste × restaurants & hôtels

Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IA Type et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
Campagne 05 / 13

Stands éco-conçus × salons professionnels

Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IA Un salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
Campagne 06 / 13

Pizzas sous-vide × bars à vin et snacking

Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IA Type d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
Campagne 07 / 13

Affacturage × TPE/PME du BTP

Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IA Un marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
Campagne 08 / 13

Maison d'édition × impression d'art

Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IA Un projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
Campagne 09 / 13

Socratech.io × création de contenus vidéo

Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IA Une intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Campagne 10 / 13

Vidéo IA générative × marques & marketing

Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IA Secteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
Campagne 11 / 13

SaaS de pilotage × bureaux d'études

Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IA Un projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
Campagne 12 / 13 · EN

Marketing d'influence × marques de spiritueux

Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IA Catégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Campagne 13 / 13

Rédaction éditoriale × marques de vin

Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IA Analyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
06 / CASE STUDIES

What we have already done.

Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Read the full case study →
Agence OVB
B2B services · 8 employees · 12-month engagement
From £500K to £2M revenue
Revenue quadrupled in 12 months thanks to cold email prospecting
Read the full case study →
Thomas Bennett Group
E-commerce · 15+ employees · 1-month campaign
33 opportunities in 20 days
Targeted prospecting on a panel of 3,000 e-commerce decision-makers
Read the full case study →
07 / ROADMAP

How the engagement unfolds.

Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.

Phase 1
Technical setup
Weeks 1-4
Phase 2
Workshop (1h)
Week 2
Phase 3
Sequence copywriting
Weeks 2-3
Phase 4
Database build
Weeks 3-4
Phase 5
Launch
Week 5
Phase 6
Reporting
Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.

Phase 1 — Technical setup

Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.

Phase 2 — Workshop (1h)

A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).

Phase 3 — Sequence copywriting

First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.

Phase 4 — Database build

We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.

Phase 5 — Campaign launch

Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.

Phase 6 — Reporting & optimisation

Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.

08 / PROJECTIONS, PRICING & GUARANTEE

Projections, pricing and results guarantee.

Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenario The 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
net margin
Show details
Qualified opportunities
New clients
Gross margin generated
40% of our clients' campaigns
Common case
net margin
Show details
Qualified opportunities 38
New clients
Gross margin generated
40% of our clients' campaigns
Favourable case
net margin
Show details
Qualified opportunities 75
New clients
Gross margin generated
10% of our clients' campaigns
Exceptional case
net margin
Show details
Qualified opportunities 150
New clients
Gross margin generated
YOUR TWO PRICING OPTIONS

We don't sell emails sent. We sell commercial opportunities.

Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.

Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.

How the guarantee works in 3 clauses.

D0 · Launch
CLAUSE.01
Our commitment

We commit to generating at least opportunities per month, i.e. opportunities over months. This target matches the low scenario of our projections (10% of our clients' campaigns).

M+1 · Check
CLAUSE.02
If we fall short of the target

As soon as a month closes below opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.

M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months

Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.

Dynamic values

The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.

Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.

In addition to fees, 3 technical costs to plan for.

The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.

ONE-OFF · AT LAUNCH
Database
yours for life
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD

This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.

Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Joseph Giles has all three.

Our conviction is that we can install for you a steady stream of qualified specification opportunities with high-end design studios over the next 12 months — with indicators we steer together, month after month.

Whenever you want to talk about it concretely, we are here.

Cold is Gold · Lyon
Analysis
Your business Your market Prospects Personalisation
Evidence
Campaign examples Case studies
Engagement
Roadmap Projections & Pricing